Why SMBs need a cracking CRM

Oct 15, 2022 | Dynamics GO

Did you know that as of 2021, there are 5.6 million SMBs in the UK?

With SMBs representing over 50% of the UK’s economy and employing more than 60% of the UK’s workforce, the opportunities to support with a CRM solution are huge. Couple this with the fact that customer relationship management is the biggest software market in the world. It’s expected to reach a whopping $80 billion in revenues by 2025!

CRMs offer a fantastic central place where businesses can store and track customer and prospect data. With a suitable CRM in place, SMBs can manage their relationships, helping them to retain and grow their customer base.

CRM benefits for SMB

Customer satisfaction

CRMs are a vital component in keeping customers satisfied by keeping up to date with their accounts and storing all their details, preferences, past purchases, or any issues they may have experienced in one system.

Team collaboration

CRMs allow entire teams to communicate online whenever, wherever. Your customers can benefit from an efficient and effective process to client information collection and sharing across internal teams.


A CRM is a fantastic tool to implement and track your customer’s marketing campaigns. It’ll help them to target specific customer groups, find new customers, and identify audience trends and preferences.


By automating key tasks, your customers will be able to do more in less time. These tasks could be any day-to-day activities such as data entry, contact updates, communication details, calendar management, and lead and opportunity updates.

CRMs help to avoid data miscalculations by having access to automatic reports gathered by the software. Dashboard views can also be customised to enable more effective decision-making.

Your customers can get ahead of the game with Dynamics GO – Dynamiti’s latest solution to gaining a CRM at the click of a button!

If you’d like to gain more revenue and add value for your customers, get in touch today.